Integrity is integral
Integrity is doing the right thing even when no-one is there to see.
It’s always better working with people you trust – and even better if you like them too. Doing the right thing & doing things the right way builds the best relationships in the long term. It’s vital to be honest about what can be done and what can’t in the time available. You want to get results, but making false promises to make a sale is just not good business.