Think Works, 32 Central Drive, Ansdell, Lytham St Annes, FY84DE
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Simon works with us on a vital part of the development of our young players – any club’s most important asset – developing a high performance mindset. This is a key driver in whether a player will realise their potential.

For modern day elite athletes, success is dependant upon their mental strength, their ability to remain focused, resilient and to deliver at the key moments. All of this is driven by their dedication and motivation throughout the mundane day to day work that rarely finds its way onto the TV screen. Our ability as coaches to help them do this is an important part of our skill set too.

Simon works with us to understand what makes each of our players tick and how to develop their mental skills in a way that suits them as individuals. He profiles the players and teaches both them and us how to use that information properly. He also works with the player’s support system, including parents to help them understand the influence they have over day to day performance as well as of course their long term effect on the psychology of their child, the player.

This is not about quick fixes or sorting heads out for the here and now. This is part of a long term strategy to develop future players. We take the development and coaching of our talent very seriously and Simon helps us to do it more effectively – both face to face, through various profiling tools and indeed through Think Works’ superb online platform.

Dean Ramsdale,
Academy Manager
Sheffield Wednesday

Think Works, 32 Central Drive, Ansdell, Lytham St Annes, FY84DE
Think Works, 32 Central Drive, Ansdell, Lytham St Annes, FY84DE